EvenMORE For You

A Symbol of Value That Bonds Us and Sets Us Apart.

By: Danny Gutknecht
Every morning, billions of people wake up and go to work. For the average adult, over fifty-seven percent of life is spent working. Whether you're wielding a hammer or a stethoscope, the responsibilities you shoulder, the relationships you cultivate, and the decisions you make shape your identity and life experience. It's no wonder that for most of us, finding Meaning at work is paramount.

The companies we work for play an essential role. Beyond offering products and services, they provide economic security unimaginable 250 years ago. When a company delivers something that matters to society, it forges a lasting connection. Some companies are more recognizable than others. We use "brand" as a symbol of value and to distinguish its differences.

Tag Strategies and Crossroads are currently working on a brand refresh. I am excited about this endeavor. Like implementing Even More Care For You Leadership Training, continually stewarding your brand is something all great organizations do. These two journeys, personal and organizational development, are essential to keeping up with world changes. Both exercises are dynamic and crucial to the health and vitality of the organization, its people, and the populations it serves.

Like personal development, brand stewardship isn't a static relationship; it demands continuous effort and attention. When we invest in our professional growth, actively work to improve our interpersonal relationships at work, and contribute to the betterment of the company as a whole, we create a ripple effect. These improvements elevate the work culture but also have the power to transform the patient experience.

The quality of a patient's experience at Crossroads has ties to the cohesion and rapport among team members within the organization. Relationships take work. If you want things to get better, you start by cleaning your house. A brand refresh is another step in making things better. Those who want to help are welcome to participate; we need you!

Try this as a first step in a simple reflection exercise: Explore what resonates for you about Crossroads. What does it stand for to you that you also stand for?

Here's an example: For me, my connection to Crossroads begins with its logo, which stands for reaching one's full potential, something I am incredibly passionate about. The company also stands for going a step further, to care, to do things that are sometimes inconvenient because it's the right thing to do. Last but not least, it stands for the fact that even for those at the end of life, this company will hold the space for everyone to reflect in hopes that their life has Meaning. 

What's your Reflection? I'd love to hear it!

Click here or use the form below:

Shape Up with This Great Benefit!

Exercise is an important part of a healthy lifestyle, offering benefits beyond physical fitness. Regular physical activity enhances cardiovascular health, boosts immunity, and reduces the risk of chronic diseases. It also releases endorphins that boost your mood and alleviate stress. This is why Crossroads offers the Active&Fit Direct program to all employees. With Active&Fit Direct, you’ll get discounted gym memberships, at-home workout videos, and one-on-one lifestyle coaching!

By enrolling in the Active&Fit Direct program, you can enroll in a gym membership for just $28/month plus tax after the activation fee*. Best of all, there are no long-term contracts or annual fees. You can cancel or switch gyms at any time. You’ll also have access to 9,700+ on-demand workout videos to stay active at home or on the go.

Getting Started

• To enroll, simply login to pbaclaims.com
• Click the Active and Fit tab at the top of the page (opens a new website)
• Click Join Now to create an account and select a participating gym in your area (over 12,000 gyms available)
• Once enrolled, print your Active&Fit fitness card, and take it to your selected gym to complete registration and receive your membership card or key tag.

Beyond the Gym

In your Active&Fit website dashboard, you will find workout videos and access to FREE lifestyle coaching for fitness, nutrition, stress, and sleep. To take advantage of coaching, you will be asked a series of questions, over the phone, to determine which coaching will fit your needs. After that, a call will be scheduled with you and your coach.

Whether you're an exercise enthusiast or a beginner, Active&Fit has something for everyone. Take a step toward a more active, healthier lifestyle. What are you waiting for?

*Activation fee may vary by gym.

Crossroads Challenge Coins Unveiled!

Our new Military Challenge Coin was unveiled with a special Veterans Recognition event last month in Kansas City. The seven staff members who came together to receive the very first Crossroads Challenge Coins are all themselves Veterans, working at Carrefour or the Lenexa and Kansas City sites. 

KC-TV 5 News Story

Our Crossroads Challenge Coin Unveiling and Employee Veterans Recognition Ceremony was covered by CBS affiliate KC-TV 5.

Three of the seven employee Veterans present are also chaplains. As our stewards of Veteran Recognition, chaplains were also celebrated at our patriotic ceremony.

Our passion for Veterans was articulated early in our company history and we have proudly recognized thousands of Veterans for their service since.  This is part of our company culture.

Social Worker Jalayna Nadal Presented the Concept

We do have one person to thank for the idea of a Crossroads Challenge Coin. Her name is Jalayna Nadal, MSW, LSW and she first joined Crossroads in Dayton as a graduate social work intern.

Jalayna proposed the idea of a Crossroads Challenge Coin as part of an assignment to suggest an improvement to a program at the agency where you work. Jalayna built upon Crossroads’ long and deep commitment of honoring our patients who are Veterans. 

While our Certificates of Recognition work well, Jalayna thought a Challenge Coin would be more meaningful to Veterans and their families and that they would also be a keepsake for families.

The introduction of our new Challenge Coin is also an example of how a single employee’s groundbreaking idea was adopted and is now being introduced across our company’s 11 site locations. 

Chaplains will present all Veteran Patients with Challenge Coins

Beginning this month all Crossroads patients who are Veterans will be presented with Crossroads Challenge Coins by their chaplains.

Veteran Employees who Received our Challenge Coin

Carrefour: Della Miller, Danny Cox
Lenexa: Hallie McArthur, BJ Ha
Kansas City: Jim Robinson, Sarah Wyatt
St. Louis: Winzel Burnett (special guest)

View the Challenge Coin Unveiling video here